World Series of Poker Boots Cannabis Sponsor Blüm from Casino – Leafly

When two-time World Series of Poker bracelet-winner Michael Mizrachi signed a six-figure deal with cannabis dispensary Blüm this summer, neither Mizrachi nor Blüm executives thought it would land the two parties in hot water.

‘Nobody had a problem with’ the Blüm logo until the WSOP Main Event hit ESPN last week.

After cruising to his third-ever WSOP bracelet at Las Vegas’ Rio Casino & Hotel last month – and a $1.24 million paycheck – Mizrachi, 37, smiled as he posed for a championship photo next to his chip stack, proudly displaying the dispensary’s logo on the chest of his black collared shirt.

“Nobody had a problem with it,” he said.

For the nationally-televised WSOP Main Event, which started July 2, Mizrachi and Blüm agreed to move the dispensary logo from his chest to the front of his hat, where it’d be more visible to an estimated 615,000 daily viewers watching the tournament on ESPN and hundreds of additional viewers in attendance.

Where’d the Logo Go?

But after just three days, during a July 5 evening break in the main event poker tournament, Mizrachi was confronted by a tournament official.

Mizrachi and hat in action.

His cannabis advertisement had to be concealed as part of the host venue’s “no-tolerance” policy toward marijuana, the official said.

Blüm Director of Operations Mikel Alvarez watched the drama unfold on a live stream from one of the company’s three Las Vegas dispensaries.

Alvarez, who oversees Blüm’s four stores across Nevada in addition to its two locations in California, was shocked to see his client – after weeks of representing the company – suddenly wearing the Blüm hat backward with a piece of duct tape over the logo for which they had paid the poker player so handsomely.

“All of a sudden when they came

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