The most popular beer in the world is a 'forgettable' brew that most Americans have never even heard of – Thehour.com

AP Photo/Mark Schiefelbein

The most popular beer in the world is Snow, a Chinese beer brand.  An estimated 101 million hectoliters of Snow were sold worldwide in 2017. For comparison, just 49.2 million hectoliters of Budweiser — the No. 2 brand in the world — were sold globally in the same period.  While Snow is wildly popular, it isn’t very well-respected, with one RateBeer reviewer calling it “the worst beer I’ve ever tasted and that’s saying something.”  Heineken is planning to acquire a 40% stake in Snow’s parent company as China becomes an increasingly important market for beer companies. 

Most Americans have never heard of, much less tasted, the most popular beer in the world. But, that doesn’t mean beer giants aren’t eager to cash in.

Early in August, Heineken announced plans to take a 40% stake in CRH Beer Limited (CBL), the largest beer producer in China. The most popular beer in China — and the world — is Snow, a brand owned by CBL.

Snow dominates the global beer market, with people drinking more than double the volume of the brand worldwide than the next-biggest competitor.

GlobalData Consumer estimates that more than 101 million hectoliters of Snow beer were sold worldwide in 2017, according to Bank of America Merril Lynch research. For comparison, the industry-analysis firm estimates that just 49.2 million hectoliters of Budweiser — the No. 2 brand — were sold globally in the same period.

While Snow is wildly popular, that doesn’t necessarily mean it is well-respected in beer circles. Fortune called the beer a “forgettable pale lager that doesn’t taste like much.” Reviewers on RateBeer.com gave the brew an average rating of 1.76 out of 5.

“Light, golden lager. Very weak in taste and aroma,” reads one review. “Tastes like alcohol flavoured water. Avoid unless absolutely necessary.”

“There really is

Read More Here...

This entry was posted in Beer Alcohol Stocks News. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.