Penguins Top NHL Social Media Rankings – NHL.com

The Penguins are No. 1 in the NHL’s most recent social media rankings, according to the October 1-7 edition of Sports Business Journal.

The publication used data compiled by MVPindex through September 20.

MVPIndex is a “social media valuation for the sports and entertainment industries, offering real-time analytics on more than 90,000 athletes, entertainers, teams, leagues and brands across Twitter, Facebook, Instagram, Google+ and YouTube,” SBJ reported.

The Penguins also ranked second in “biggest team growth” with 360,000 new followers over the past year, trailing only the first-year Vegas Golden Knights.

Penguins center Evgeni Malkin ranked third among NHL players “who delivered the most value” on social media.

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