'Our fans are everywhere': NBA still growing internationally – The Oakland Press

It was the final minute of a preseason game between Philadelphia and Dallas, the 76ers were up by four points with the ball, and thousands of fans were screaming “defense” at the top of their lungs.

A common scene, with an uncommon detail: The game was in China.

“Fantastic,” Dallas’ Dirk Nowitzki marveled. “Shows our fans are everywhere.”

That fandom, and the importance of those international eyeballs, just keeps growing.

The NBA has been going overseas to play either preseason or regular season games for 40 years, and the global footprint of the league — not to mention its business interests — continues to expand. The league has opened up 12 international offices, establishing seven academies on four continents and started broadcasting games to more than 200 countries and territories.

This season, the NBA heads back to Mexico and England for regular-season contests, after the 76ers and Mavericks played exhibitions in China earlier this month.

“I believe we can be the No. 1 sport in the world,” NBA Commissioner Adam Silver said. “When I look at the trajectory of growth, the fact that young people, boys and girls, continue to love this sport, are playing this sport, are engaged in the sport of basketball on social media or with online games, I don’t know what the limit is.”

The numbers touted by the NBA are impressive: 300 million people playing the game for fun in China alone, rapid growth in India over the past decade as that country is on pace to become the world’s most populous by 2025, an estimated 1 billion people around the globe — that’s basically 1 out of every 7 people alive — having some access to the NBA Finals.

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