Nike, NBA unveil innovative new jerseys, gear – NBA.com

LOS ANGELES, Calif. –Ushering in a radical evolution of the fan experience, NIKE, Inc. and the NBA today unveiled three new innovations: the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during gametime. The official announcements took place at an event in Los Angeles attended by players from all 30 NBA teams.

Introducing the Nike @NBA Connected Jersey.

Learn more at https://t.co/j10gHf22o3#NIKExNBApic.twitter.com/gcJ7DGWDGb

— Nike (@Nike) September 16, 2017

“When you think about basketball, you think of Nike and the NBA,” said Mark Parker, Chairman, CEO and President of NIKE, Inc. “After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA. From modernizing the look of the game to revolutionizing how fans can be a part of it, we can’t wait for the season to start.”

“Our Nike uniforms set a new standard for connecting our most passionate fans with their favorite NBA teams and players,” said Adam Silver, NBA Commissioner. “Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”

A new STATEMENT! #NIKExNBApic.twitter.com/C2Rcptf0NA

— NBA (@NBA) September 16, 2017

Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to

Read More Here...

This entry was posted in Basketball News. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Trackbacks are closed, but you can post a comment.