New Indianapolis craft beer festival includes 'Beer Olympics' with beer pong and flippy cup – Indianapolis Star


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When Max Schenk was writing her business plan for a brewery back in 2013, she had an idea: host an Olympics-style competition for party games.

In 2016, she opened Round Town Brewery with head brewer Jerry Sutherlin.

Now, thanks to some help from Indiana On Tap, beer Olympics is coming to Indianapolis on May 5 — the same day as Cinco de Mayo and the 500 Festival Mini-Marathon.

The inaugural event coined “Blood, Sweat, and Beers” will be a craft beer festival with a twist. Attendees can compete for gold in a handful of common drinking games, though you don’t have to drink to play.

Already, more than 200 tickets have sold.

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“It’s nostalgic,” said Indiana on Tap founder Justin Knepp. “It maybe takes them back to their college years where games like these were more common.”

The competition will consist of five games: cornhole, beer pong, ladder golf, flippy cup and hula hoop keg toss.

Sorry, “BeerFest” movie fans, no “Das Boot.”

Attendees will compete individually in each event and earn points based on his or her performance.

Take flippy cup for example: Each contestant will have 20 seconds to flip 10 cups. Points will be earned for successfully flipping and landing the cup.

In the end, there will be three winners (gold, silver and bronze) who will receive medals that also double as bottle openers.

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