NBA Saturday: The NBA is Trusting The Process – Basketball Insiders

Two years ago the Philadelphia 76ers won 10 games, they ranked 28th in league attendance and statistically were the worst team in the NBA by a wide margin.

For next season, however, the league is pegging Philadelphia as one of their most marketable clubs.

On Thursday, the NBA released the schedules for their opening week and Christmas Day games. The third game of the league’s new season features the team who struggled to reach double-digit wins just two years ago. On Christmas Day — a jolly basketball tradition — the Sixers kick things off for the league at noon. The Sixers will even take a trip across the pond and play the Boston Celtics all the way over in London on Jan. 11.

Finally, the NBA is trusting the process.

Next season marks the first time the Sixers are actually fielding a roster of players that can compete on a nightly basis in the NBA since 2012-13 when the team went 34-48. Featuring the likes of Ben Simmons, Markelle Fultz, J.J. Redick, Dario Saric, and Joel Embiid, Philadelphia has something to show for the copious amounts of losing they produced since 2012.

Even with the NBA looking to cash in on the fruits of Philadelphia’s losing labor — as they should — had the league gotten their way back in 2014, this Sixers marketing machine may not have even existed.

In 2014, the owners of the league voted on a policy that would have changed the current draft lottery system that allows the team with the worst record in the league a 25 percent chance at winning the top overall pick. The Sixers were at the heart of the debate when the vote for reform arose, as the change was expected to thwart Philadelphia and other teams from openly tanking

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