Irish Senate passes alcohol law, introducing minimum price and labelling – EURACTIV

For the first time, Ireland has adopted legislation on the risks associated with alcohol consumption, in a country where alcoholism has had devastating consequences. EURACTIV France’s media partner Ouest-France reports.

On 10 October, the Irish Senate adopted a law introducing a minimum price for alcohol. The law also introduces mandatory labels on alcoholic drinks to warn about the risks of drinking.

It is the first law in Ireland that treats alcohol as a matter of public health. The new legislation affects the price, access, marketing, advertising and labelling of alcohol, in a move aimed at reducing the “destructive” consumption of alcohol in Ireland.

The bill had already been adopted by the lower chamber of the Irish parliament almost three years after it was submitted in December 2015 and in spite of strong opposition by the alcohol industry. But it still needs to be enacted by the Irish president in order to come into force.

“Alcohol damages our health, it harms our communities, it hurts many families,” said Simon Harris, minister for health, before senators just after the law was adopted.

“It’s about putting in place a number of measures […] to try to change that corrosive culture that we currently have with alcohol in Ireland,” he explained, saying that he wanted to act “immediately” to implement the legislation.

Minimum prices and restricted advertising

The legislation provides for a minimum price per unit of alcohol, restrictions on alcohol advertising – notably on television and in cinemas – and a ban on advertising in public parks, at bus stops and in train stations.

It requires that calorie content is displayed on alcoholic drinks which should also carry warnings about the link between alcohol and developing cancer.

Alcohol kills three people a day in Ireland,

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