FDA's E-Cigarette Crackdown Turns to Legality of 40 Products on the Market – CSNews Online

SILVER SPRING, Md. — The Food and Drug Administration (FDA) issued is calling on electronic cigarette companies in its latest move aimed at the recently deemed tobacco product.

On Oct. 12, the agency sent letters to 21 e-cigarette companies requesting information about whether the 40-plus products are being marketed legally or outside of the FDA’s compliance policy.

Those receiving letters are the manufacturers and importers of VUSE Alto, myblu, Myle, Rubi and STIG.

According to Bonnie Herzog, managing director of tobacco, beverage and convenience store research at Wells Fargo Securities LLC, the companies include British American Tobacco, the parent company of Reynolds American Inc.; Imperial Brands plc, parent of Fontem Ventures; and Japan Tobacco.

“We are not surprised by the FDA’s action as it attempts to get a better understanding of e-cigarette marketing tactics and rein in potential violators of the current deeming regulations,” Herzog said. “Importantly, the letters do not mean the FDA is considering enforcement action.”

All the companies have 30 days to respond to the FDA with evidence that the products named in each letter meet the deeming rule guidelines and have received an explicit order from the FDA permitting their marketing, she noted.

“Companies are on notice — the FDA will not allow the proliferation of e-cigarettes or other tobacco products potentially being marketed illegally and outside of the agency’s compliance policy, and we will take swift action when companies are skirting the law,” said FDA Commissioner Scott Gottlieb.

He added that the agency is committed to taking measures to stem the growth of e-cigarette use by underage users.

“If products are being unlawfully marketed and outside the FDA’s compliance policy, we’ll act to remove them. This includes revisiting our compliance policy that has resulted in certain e-cigarettes, including flavored e-cigarettes, remaining on the market until

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