FanDuel Partnering with NHL, New Jersey Devils–What It Means – Forbes

Daily fantasy and sports betting company FanDuel announced Monday it is partnering with both the NHL and the New Jersey Devils. FanDuel will be the exclusive daily sports fantasy partner of the league, and an official betting partner.

FanDuel also is the third sports betting partner to join forces with the Devils, who previously announced arrangements with Caesars and William Hill. Both the Devils and the NHL appear to be following the model of English Premier League soccer teams, in which clubs partner with multiple betting operators at the same time.

The NHL previously announced a multi-year partnership with MGM Resorts to be its official gaming partner and official resorts destination.

“We’re talking about having relationships with a number of entities in addition to these two,” NHL commissioner Gary Bettman said at a news conference in East Rutherford, N.J., site of FanDuel’s Meadowlands Racetrack Sportsbook, on Monday.

According to nhl.com, the league will have influence over the types of bets made available by its betting partners.

Inside the FanDuel Sportsbook in East Rutherford, N.J. FanDuel now is partnering with the NHL and the New Jersey Devils.(Courtesy FanDuel)

“Having a direct relationship gives us the input to do that and that’s important to us, because some bets make more sense than others. Or saying it differently, some bets make less sense than others,” Bettman said. “That’s something we’re going to keep an eye on.”

In its partnership with the NHL, FanDuel will be able to offer its daily fantasy customers access to exclusive league content, including real-time data, and prizes such as VIP trips to marquee events such as the NHL’s Winter Classic and All-Star Game. 

FanDuel will have an in-ice advertisement on the Devils’ playing surface at the Prudential Center. 

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