Facial recognition technology coming to Las Vegas Strip casinos … – Las Vegas Review-Journal

Strip casinos have begun deploying facial recognition technology.

And not just for security purposes.

A major casino operator on Las Vegas Boulevard has put the new technology into operation, said Alec Massey, a director in PwC’s Connected Solutions practice, during the Global Gaming Expo in Las Vegas.

“These technologies like facial recognition are being deployed today,” said Massey, who works with clients in the hospitality industry. “The actual wave is happening now.”

PwC’s Connected Solutions unit works with businesses, such as hospitality companies, to deploy sensors, network analytics and dashboards to deliver data intelligence. Facial recognition can be integrated into the solutions they offer companies.

Massey did not state which Strip property has begun using it.

MGM Resorts International spokesman Brian Ahern said the company has a policy against discussing its security program. Other resorts did not return requests for comment.

Table game manufacturers are using facial recognition to help casinos collect data, Massey said.

“Forward-thinking suppliers are integrating biometrics into their casino products, greatly increasing the available data on table play,” he said. “Several companies are doing this now.”

Companies were showing the technology at the expo, he said. Providers of biometric solutions, such as facial recognition, have exhibited at several Las Vegas conventions this year, including CES and World Game Protection Expo.

Years in trial

Hospitality companies, including Strip casinos, have been testing facial recognition over the past few years and nearly gave up on the technology because of inconsistent results, said Massey, who moderated a panel discussion Wednesday on how technology will change resorts.

Improvements have now made the technology viable, Massey said. Facial recognition technology enables security to potentially identify people, such as criminals, by matching facial features captured on video with an existing database of photographs.

Massey said hotel and resort operators may use biometrics

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