As Trump tweets, Colin Kaepernick shares new Nike ad that reportedly will air during NFL opener – Washington Post

September 5 at 1:57 PM

Nike’s new “Just do it” ad campaign featuring Colin Kaepernick will be coming to the NFL season opener Thursday night, ESPN reported Wednesday, hours after President Trump again took aim at the company and the NFL.

“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” Trump wrote Wednesday morning. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”

Nike, which is under contract until 2028 to supply uniforms to NFL teams, revealed Kaepernick as one of the faces of its 30th anniversary “Just do it” campaign this week.

“Believe in something,” one ad read, “even if it means sacrificing everything.”

Kaepernick and Nike both tweeted a two-minute video from the ad campaign Wednesday afternoon, while ESPN’s Darren Rovell reported that a version of the ad is scheduled “as of now” to air during Thursday night’s nationally televised opener between the Atlanta Falcons and Philadelphia Eagles. NBC confirmed that Nike purchased ad time during Thursday’s game.

“If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way,” Kaepernick says in the commercial’s voice-over. “Because what nonbelievers fail to understand is that calling a dream crazy is not an insult; it’s a compliment.

“Don’t try to be the fastest runner in your school, or the fastest in the world. Be the fastest, ever,” he continues. “Don’t picture yourself wearing OBJ’s [Odell Beckham Jr.] jersey; picture OBJ wearing yours. Don’t settle for homecoming queen or linebacker; do both. Lose 120 pounds and become an

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