Prime-time matchups save NFL from major ratings beatdown – New York Post

Americans continued to tune out the NFL last week.

The decline in viewers compared with last season accelerated during Week 13 — falling to a 7.9 percent deficit from a 7.3 percent drop the prior week, statistics reveal.

There was a particular weakness in the ratings for Thursday Night Football and for Sunday’s afternoon games — falling between 9 percent and 20 percent, according to Sports Media Watch.

Through 13 weeks of games, more than 100 million viewers have abandoned the NFL compared with last season, SMW said, as its statistics show a total of 1.248 billion viewers this season compared with 1.354 billion in 2016-2017.

On the bright side, “Sunday Night Football” and “Monday Night Football” showed marked improvement.

Viewership for “SNF” — which featured the Seattle Seahawks upsetting the Philadelphia Eagles — gained 11 percent from last year.

Seattle’s win marked the third consecutive “SNF” telecast to draw more viewers than the comparable game last season.

“MNF” offered up a contest that the Steelers won over the Bengals — a match-up so muddy and dirty that it warranted 20 penalties.

Yet the game drew 30 percent more viewers than the Colts’ 41-10 victory over the Jets last year.

This year’s average viewership per game of 15.2 million is down from 16.5 million last year.

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