Pocono breweries embrace changing beer culture – Pocono Record

By Patrick CampbellPocono Record Writer

In an industry dominated for decades by names like Anheuser-Busch, Heineken and Coors smaller craft breweries have begun to stake their own claim in the beer market; no where is this more evident than in Pennsylvania.

According to an annual study by the Brewers Association, Pennsylvania brews more craft beer than any other state in the nation, pumping out nearly 4 million barrels in 2016.

“It’s an experience. It’s a flavor experience as well as it’s an experience of the city, it’s an experience of families, it’s an experience of friends. By drinking our beers you get to experience the love and hard work someone put into designing that beer,” said Jean-Luc Vitiello, owner of Pocono Brewery Company.

Beer drinkers, as a whole, have begun to embrace the craft breweries. Craft brews account for more than 12 percent of beer available in the country; more than double of the 5.7 percent share from 2011. According to the Brewers Association, Pennsylvania produced 12.9 gallons of craft beer per adult older than 21, the second most in the nation.

As the obsession over craft beer has grown, so has the number throughout the state. According to BreweriesinPa.com, nearly 100 breweries opened between 2016 and 2017, meaning that more breweries opened during that time period than in the previous three years combined.

For many throughout the region, one craft brewery has stood out and become a staple in the area landscape. Trip Ruvane opened Barley Creek Brewing Company in 1995 when the market was still young and uncertain. Ruvane believes a younger generation who has grown tired of typical, domestic beers is what has spurred the market.

“There is a lot of explorers out there and they are not necessarily tied to a specific brand that their dad or their

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