NBA's new arms race: Atlanta Hawks $50M facility to merge sports, science – USA TODAY


As NBA playoff series shift locations for Game 3, we take a look at how far each team must travel. USA TODAY Sports

The Hawks are partnering with Emory University and P3 on their new practice facility.(Photo: Atlanta Hawks)

Right now, the Atlanta Hawks practice in a no-frills gym inside Phillips Arena, not far from the arena’s main court.

As practice facilities go, it’s outdated. No high-tech video room, hydrotherapy pools or high-end kitchen. No massage room or players’ lounge with pop-a-shot and HDTVs. Just one full-sized court. Some big-time college basketball programs have nicer practice facilities and more amenities.

That’s about to change.

In the fall, the Hawks will move into a 90,000-square feet facility that cost nearly $50 million. But it’s more than just an NBA practice facility.

The Hawks are teaming with Emory Orthopaedics and Spine Center and P3 (Peak Performance Project) to create a center that not only includes modern amenities but one that incorporates the best of sports medicine and science.

The strategically-planned convergence is aimed at preventing injuries, keeping players healthier and extending careers.

“We want to be the benchmark that everyone strives for when people talks about a professional sports team and an academic health-care partnership in terms of the quality of the medical care, healing and recovery and the science of injury prevention and nutrition,” said Dr. Scott Boden, director of Emory Orthopaedics and Spine Center.

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