Instant Pot is already sold out at multiple stores, but fear not, there are still options – CNBC

It’s apparently OK to gift a kitchen appliance this year.

Instant Pot appears to be one of the hottest holiday gifts judging by how many stores are sold out. It’s listed as out of stock on retailers like Wal-Mart (though in-store pick up for various cities is still an option) and doesn’t even show up in searches on websites like Kohl’s (even though the retailer said it was one of its top sellers on Black Friday). Instant Pot’s own website is sold out of some variations.

Fear not, online shoppers, the internet is not totally void of the multicooker brand yet. It’s still available at Amazon, Best Buy and specialty stores like Williams-Sonoma.

On Amazon it was once again among the site’s top-selling items and it was listed as a “recommended Cyber Monday deal.” The availability on Amazon is likely due to the fact it is easier for an online retailer to manage its products than stores that balance inventory across brick-and-mortar stores and online.

Retailers straddling the two have to manage inventory so they don’t advertise products online that are out of stock in stores. Amazon also tends to be more willing to take a big bet on a newer product like Instant Pot, while traditional retailers tend to be more cautious.

Shoppers who miss the online deals — or who don’t need to have the popular brand — will find there are a number of competing multicookers for sale. Rivals such as Crock-Pot, Breville, Fagor, NuWave and others offer similar products.

“There are a few brands that are growing,” said NPD analyst Joe Derochowski. “The category is growing, with Instant Pot leading it, but there are others that are benefiting.”

Arguably the most recognized brand, Instant Pot, has played up those products’ ability to cook dinner quickly and

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