Hurricanes tear through Anheuser-Busch InBev beer profits – USA TODAY


Thanks to Anheuser-Busch, beer just got a little bit more patriotic. The company announced it is replacing the Budweiser logo with the word “America” on its 12-oz. cans and bottles this summer. USA TODAY

(Photo: Anheuser-Busch InBev)

The hurricanes that caused havoc in Texas and Florida have also tore into the profits of the nation’s most prominent beer producer.

Anheuser-Busch InBev blamed hurricanes Irma and Harvey for causing sales to retailers in the U.S. to decline by 1.7% and sales to wholesalers to fall 3.4% in the third quarter.

Its most heavily promoted U.S. brands, Budweiser and Bud Light, saw losses in market share. The brewer tried to stem the declines with patriotic-themed promotions. In Budweiser’s case, it was an “American Summer” campaign and also putting the name “America” on its iconic red-and-black Budweiser labels.

The moves “contributed to upward trends in brand health and led to Budweiser becoming the leading brand in the industry in ad awareness and consideration growth” for the quarter, the company said.

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The company is hoping to continue the momentum into the fourth quarter with a seasonal Budweiser beer tied to the end of Prohibition.

The giant brewer said it saw improvement in the sales of its high-end beers. The “above premium” category gained a half-percentage point of total market share, led by Michelob Ultra becoming the top gainer in the U.S. for the 10th straight quarter. 

Globally, AB InBev said Budweiser revenue fell while those of its other two biggest selling brands, Stella

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