Bodog Bets Big on Brazil with H2 Poker Club Partnership –

The Bodog brand is looking to add a little bite to its bark by sponsoring a Brazilian card room. The foray into live poker is part of a Latin and South American expansion strategy that seeks to bridge live and online player connections.

The H2 Poker Club in Sao Paolo, Brazil, has partnered with Bodog in a sponsorship deal that helps connect online players and real-life poker action. (Image: H2 Club)

Bodog announced the partnership this week with the H2 Club, one of the more popular card rooms in Brazil, which only recently has begun to get serious about updating its gambling laws to account for popular forms of live and online gaming.

The longtime internet gambling operator announced in February that it was setting up operations in Central and South America, with plans for expansion into 15 countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Paraguay, Peru, and Venezuela.

In the months that followed Bodog would scale back its ambitious plans, removing Costa Rica as a target market, and focusing only on Mexico and Brazil to kick off its first stages of the expansion effort. While Bodog has long offered online poker, casino, and sports betting across the world, the specific market focus in these regions is new.

Untapped Online Market

While Mexico didn’t receive much attention, Bodog went all-in on the South American country. Marketing efforts were almost immediate after the announcement of arriving in the Brazilian market.

An ad campaign spotlighting the all-table anonymous poker set up was placed so potential customers could decide on whether the system was fair and if they wanted to participate.

The second step was sponsorships and in March they inked a jersey deal with the Corinthians Steamrollers, a Brazilian football team that is associated with Brazil’s powerhouse Sport

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