The Cumberland Valley Visitors Bureau is hoping to tap into the Midstate’s love of craft beer and get people hopping to local businesses with a newly unveiled beer trail.
The beer trail features 15 breweries and restaurants across Cumberland County and into Franklin.
“We’re really just trying promote our area as a destination for craft beer,” Kristen Rowe, communications manager for the Cumberland Valley Visitors Bureau, said. “… We know people are certainly traveling for beer, wine and food. We’ve seen that as a national trend. We’re just taking advantage of all of our great locations and marketing them together.”
A main feature of the beer trail is the beer trail passport.
The passport provides information about all 15 businesses as well as a card in the back that can be marked as beer trail travelers reach each destination.
The passport is then returned to the Visitors Bureau for a chance to win a $50 gift card.
Each month the bureau will select one winner.
Every five locations visited and stamped in the passport earns the consumer one chance, so each passport can garner three chances per month.
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Market Cross Pub and Brewery is one of six locations on the beer trail located in Carlisle.
Owner Ashleigh Corby said she is excited to be part of the new venture and hopes it will bring more people downtown.
“There has been a huge boom of breweries and craft, not only in our area, but the whole world,” Corby said. “… I think the effort that (the Visitors Bureau) is putting in can