News report leads to complaint against Fayetteville-area restaurant for offering special drink price.
Paul Woolverton Staff writer @FO_Woolverton
A Fayetteville-area restaurant was flagged by law enforcement for illegally selling “bottomless” mimosas at Sunday brunch after a Fayetteville Observer article mentioned that the restaurant offered this drink special.
The restaurant, Pierro’s Italian Bistro at Traemoor Village in western Cumberland County, is one of at least three Fayetteville-area restaurants that have promoted this special.
For $10, the Traemoor Pierro’s served customers all the mimosas they wanted to drink. That breaks a regulation that prohibits the sale of more than one drink for a single price.
The article was published March 21 and discussed North Carolina’s proposed Brunch Bill, which is pending at the General Assembly. The Brunch Bill would make it legal for restaurants to sell alcoholic beverages as early as 10 a.m. on Sunday. Current law prohibits alcohol sales before noon on Sundays.
Following publication of the article, North Carolina Alcohol Law Enforcement received a complaint about the Pierro’s mimosa special, said agency spokeswoman Patty McQuillan.
An officer told the Pierro’s management that the drink special is a violation, said Brian Graybill, the manager of Pierro’s Traemoor location.
The officer did not cite the restaurant, just said it must stop, Graybill said. Otherwise, the restaurant would be fined, he said.
“ALE prefers that ABC permittees voluntarily comply with the regulations set forth by the ABC Commission,” McQuillan said. “When, for example, agents inspect the premises of an ABC-licensed establishment and irregularities are discovered, they have discussions with the permittee to help educate him or her on the ABC laws.”
Bill Belvin takes a similar approach to enforcing the rules. He is the chief Alcoholic Beverage Control officer for the Cumberland County Alcoholic Beverage Control Board.
The regulations have many complexities that